Every year Hollywood keeps a schedule of releases that rarely deviates. March is a month of movies with limited, but big, demographic potential. May begins the traditional summer blockbuster season. August brings horror. December brings a more eclectic mix of decent to good Hollywood fare. January is chock full of Oscar bait movies. And then there's February.
February is traditionally the month when studios take the movies that they don't have faith in and throw them at unsuspecting, older crowds. People who are sick of being stuck inside on cold and snowy days head out in February for a quick visit for some good old fashioned commercial entertainment. Unfortunately, what they are given is garbage.
Occasionally there are some exceptions to the rule of awful February movies. "Shutter Island" was released in February of last year. While not Scorcese's best work, it was an interesting thriller that some thought might see some Academy love this year. Like "Shutter Island", this year I was hoping that "Unknown" would be another rare February gem.